How to Create Family Led Income YOUR Way

A 4 week course for families who've chosen a different life and need the income to back it up.

This is where you start to build the income that sets your family free.


You've chosen a different path.

Now let's make sure it's fully supported.

You've decided to step outside the system. Or maybe you're standing at the edge, ready to jump. Either way, you know that school free life isn't just a decision about education. It's a decision about everything.

How you live. How you spend your time. How you show up for your kids every single day.

But there's one thing that can easily undermine all of it.

Money.

Not having enough of it. Not knowing how to earn it in a way that actually fits your life. Feeling like you have to choose between the freedom your family deserves and the income you need to survive.

You don't have to choose. But you do have to figure it out. And that's exactly what this is for.


I've Been Where You Are

When we chose the school free path, I had no roadmap. No blueprint for what earning a living was supposed to look like when you've stepped so far outside the system. The deschooling was massive, and I don't just mean for my kids. I mean for me. For the way I thought about work, time, money, productivity, worth.

All of it had to be unlearned.

I kept bumping up against the same wall, trying to build income the way I'd been taught, in ways that clashed with the very life I was trying to protect. It took time. It took trial and error. It took a lot of sitting with the discomfort of not knowing.

But I figured it out.

Over time, messily, on my own terms, I built income streams that actually support my family and our life. I work online as a coach and mentor for school free families and founders worldwide. And across it all I've generated over seven figures since choosing this path.

Not because I followed someone else's formula.

Because I kept doing the work to figure out my way.

That's the part nobody talks about enough. It's not just about finding a business idea or setting up a website. It's about dismantling everything you were taught about what work is supposed to look like and building something new in its place. Something that fits your kids. Your values. Your actual life.

That process changed everything for me. And it's exactly what I want to help you find for yourself.


This is for you if:

You're new to school free life and the income question feels overwhelming. You're already living it but money stress is humming in the background. You're still considering the leap and you need to know it's actually possible. You're burned out trying to make conventional work fit around your family. You're done waiting for the right time and you're ready to make it happen.


What We Cover

Four weeks. Built from the inside. Filtered through one question: does this actually work for a school free family? If it doesn't, it's not in here.

WEEK ONE · GET CLEAR

We start by getting clear on what's actually possible for you. Your skills, your life, your family's values. No cookie cutter formulas. No hustle culture. Just honest, practical exploration of how school free families are really making it work and how you can too.

We get clear on who you're talking to, what you stand for, and how to communicate that in a way that is unmistakably you and actually converts.

What we work on:

  • Identifying your skills, values and what your family actually needs from your income
  • Getting clear on who your people are and what they need from you
  • Learning how to communicate what you do in a way that sounds like you and lands

WEEK TWO · FIND YOUR INCOME STREAMS

Not a generic list of ideas. The right pathways for your life, your strengths, and the way your family actually operates. You'll walk away knowing exactly what income streams make sense for you and why.

We cover how to position what you do online, where to show up, and how to start building an audience that actually wants what you're offering.

What we work on:

  • Mapping the income streams that fit your actual life
  • Learning how to position what you do online
  • Understanding where to show up and how to start building an audience that buys

WEEK THREE · BUILD THE FOUNDATION

The practical structure that makes your income streams sustainable and scalable without consuming you or your family. This is where we get into content creation, social media strategy, and email so you have a simple, repeatable system that keeps working even on your hardest days.

No performance. No pretending. Just authentic content that connects and converts.

What we work on:

  • Building a content creation system that actually fits your life
  • Social media strategy that doesn't require you to be online all day
  • Email basics so you own your audience and aren't at the mercy of an algorithm

WEEK FOUR · GROW IT

How to nurture what you've built so it becomes reliable, freeing, and genuinely yours. We go deep on marketing from a place of authenticity, growing your email list, showing up consistently in a way that feels good, and building the kind of audience that buys because they trust you.

Not just a side hustle. A way of life.

What we work on:

  • Marketing from authenticity not performance
  • Growing an email list that becomes your most valuable asset
  • Building the kind of trust with your audience that makes selling feel natural

What You'll Get

Four live calls, one per week, held live and recorded. Show up in real time or catch the replay, either way you get the full experience.

A comprehensive guidebook packed with how to guides, processes, and journal prompts for each week so you're not just learning, you're doing. This is where the real shifts happen.

Actionable steps every week so you know exactly what to do next. No guessing, no overwhelm, just a clear path forward you can implement immediately.

Platform guidance so you're not wasting time figuring out where to show up. We cut through the noise and point you to what actually works for school free families building income online.

A Telegram community. Your people, in your pocket. A space to ask questions, share wins, get feedback, and feel the momentum of doing this alongside other school free families who actually get it.

Recordings of everything, saved and accessible so you can revisit, go deeper, or move through in your own time. Plus lifetime access.

WHO YOU'LL BE WORKING WITH

I'm Amy Lou. Founder of The School Free Life. Unschooling mother of three. Former teacher, educator, social worker, and community development worker. Breathwork facilitator, transpersonal art therapist, and business coach specialising in supporting families to create income in ways that actually support a school free life.

I have spent years both inside and outside the system. I know what it's built on, how it operates, and exactly what it costs families who dare to leave it. That knowledge doesn't just inform what I teach. It's the foundation of it.

This program has supported thousands of families to build income on their own terms. Families who had no idea where to start. Families who were terrified it wasn't possible. Families who are now fully funding a life they actually chose.

You're in good hands. And you're in good company.


You Don't Have to Figure This Out Alone

One of the hardest parts of this path is how isolating it can feel. Most people in your life don't get it. They don't understand why you've chosen this for your family, let alone how you're going to make it work financially.

That's why community is woven into everything we do here. You'll be surrounded by parents who are in it with you, figuring it out, making it happen, cheering each other on.

Because that's how we do things differently. Together.


What Happens After

Once you've completed the four weeks you'll have the opportunity to continue inside the School Free Life membership, where you can go deeper, get ongoing support, and keep building alongside a community of families doing exactly the same thing.

This course is your starting point. The membership is where it keeps growing.


THE INVESTMENT

$199 USD

Four weeks. The exact tools. Everything you need to start building income that actually fits your family's life.

We start Thursday Mat 14 at 9:00am AEST

Doors close when we begin

The income your family deserves is waiting to be built on your terms

SIGN UP HERE

 

 

WHAT PEOPLE ARE SAYING

"I have loved this container. Tuning into your daily videos and soaking up all the wonderful inspiring energy you bring. The workbook feels like a very valuable tool. I have felt reassured throughout this experience. Some days it feels like a lot to hold without the support of family and the village, and spaces like this container are so necessary and healing. Thank you Amy and Jeff, you are both doing amazing work." 
Jo, Sydney

"I came in with no idea how to even start. I left with a clear direction and actual momentum. This changed everything for our family."
Michaela, Australia

"Amy gets it in a way nobody else does. This is the only course I've done that actually understood what our life looks like. Worth every cent."
Leonie, UK

"The money stuff alone was worth the investment. I had so many beliefs running in the background I didn't even know were there." 
Missy, USA

"I just needed someone to show me it was possible. Amy did that and then gave me the tools to actually do it. I'm already making money doing something I love." 
Laura, New Zealand

"The community alone made it worth it. I finally felt like I was surrounded by people who actually get our life." 
Jodie, Canada

"I've tried to figure this out on my own for two years. In four weeks I had more clarity than I'd had in all that time combined."
Marlie, Netherlands

"What I loved most was that nothing here felt like it was designed for a conventional life. Every single thing was relevant to us. To how we actually live." 
Felicity, Australia

"I went from money stress humming in the background every single day to actually believing this is possible for us. That shift alone was everything."